This program gives you the chance to develop platform-specific abilities that are highly sought by top companies while also developing a thorough understanding of the entire digital marketing ecosystem. After earning your degree, you’ll be qualified to work for a major company, a small business, or even go it alone as a freelance digital marketer. In Dubai, we offer the best Internet Marketing Training in Dubai.
Learning results
Assess the impact of digital technology on the practice of marketing once you enroll in our digital media marketing training and after completing this module.
Examine how various digital marketing strategies are used to build an online presence.
Create a strategy for online products or business promotion.
Utilize social media technologies as part of your marketing communications plan.
Create a web presence using a publishing platform that includes integrated data collection and social media connectivity.
Lectures and online learning are both used as training methods.
Practical exercises; lectures; and electronic presentations
24 credit hours
Key Advantages
Your marketing career will go faster.
Study digital marketing strategies for your company.
Experienced and Skilled Faculty
Get the London College credential.
Obtain the certificate from the Dubai Ministry (KHDA).
Contents
Overview of Digital Marketing
Creating a Strategy for the Online
Online User Conduct
Email advertising
Use of social media
Online Promotion and Advertising
Practical Digital Marketing Skills
Course Outline
Module 1- Introduction
Principles
Our tools
Key concepts of digital marketing
Traditional versus digital marketing
The opportunity of digital marketing
Characteristics of digital marketing
Implications of digital marketing
Market research versus market reality
Module -2 SEO (Search Engine Optimization)
Key SEO concepts
Search results and positioning
Benefits of search position
Stakeholders in search
Mechanics of search
On page optimization
The SEO processes
Customer insights
Analysis and review
Keyword research and selection
Content updates and layout
Meta tags
SEO site map
SEO webmaster tools
Off-page optimization
Inbound links and link building
Ranking
Rules and regulations
Module -3 Pay Per Click (PPC)
Key PPC concepts
Strengths of pay per click
Keyword research and selection
Google PPC
Research tools
Search campaign process
Ad copy
Landing pages
Targeting
Budgets
Scheduling
Display networks
Ad center
Campaign management
Conversion tracking
Conversion metrics: CPA, CTR
Bidding
Analytics
Rules and regulations
Module – 4 – Email Marketing
Key email marketing concepts
Campaign process
Online data capture
Offline data capture
Segmentation
Email design
User behavior
User characteristics
Email copy
Email structure
Email delivery
Email systems
Filtering
Scheduling
Measurement
Key terms and metrics
Split testing
Rules and regulations
Module 5- Digital Display ads
Key digital display concepts
Benefits of digital display
Challenges of digital display
Business value
Running effective ads
Ad formats, features, and display frequency
Campaign planning
Campaign steps
Target audience
Campaign objectives
Campaign budget
Creative formats
Targeting
Tracking your campaign
Optimizing the campaign
Rules and regulations
Module 6- social media Part 1
Key social media concepts
Social media goals
Setting goals and priorities
Facebook setup, privacy, and business page
Twitter setup, profile, and engagement
LinkedIn setup, profile, building connections, engagement, and company page
Google+ set up, engagement and brand page
YouTube search, set up, channels and engagement
Rules and regulations
Module 7- social media Part 2
Implementing social
New social challenges
Listening first
The quality scale
Landing pages
Facebook promotions, offers, and events
Promote an event
Event follow up
Facebook places, advertising, and sponsored stories
Goals and targeting
Scheduling and delivery
Apps and plugins
Facebook groups and page insights
LinkedIn groups, job searches, and advertising
Promoted tweets
Promoted Twitter accounts
KPI measures
Analytics
Third-party apps
Reporting
Rules and regulation
Module 8- Analytics
Key analytics concepts
Goal set up
Account setup, code, and profiles
Goal configuration and funnels
Audience
Dashboard
Technology
Advertising
Ad Words campaigns
Traffic sources
Scheduling and delivery
Bounce rate
Site speed
Site search
Events
Conversions
E-commerce
Reporting
Real-time reporting
Intelligence reporting
Customized reporting
Rules and regulations
Module 9- Strategy and Planning
Key strategy and planning concepts
First steps
Planning
Situation analysis
Information gathering
Target audience
Setting objectives
Appropriate tools
Action plan
Setting the budget
Measurement
Iteration and enhancement
Rules and regulations
Module 10- Blogging for Business
Why blogging is important for your business
Target markets for blogging
What to write: content strategies for blogging
How long should your blog post be
Tips to increase blog SEO
How to make killer headlines
Cross-promoting your blog with social media
ROIs to measure blog success
Rules and regulations
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